Title: Senior Manager - Digital Marketing

Location: Mumbai / Bangalore / New Delhi

Is Digital Marketing your passion? Do you have an eye for design? Do you love communication as a discipline? Then we might have an exciting assignment for you.

Job Description: This role is responsible for developing strategies and managing all digital acquisition programs to generate significant, highly qualified traffic. Overall goals include optimizing response metrics, ensuring all marketing messaging is brand consistent, relevant and competitive within the industry. Leverages web analytics and other vital business data to assess, understand and communicate the success and profitability of digital campaigns.

Key Responsibilities:

1. Lead website development; conceptualization to delivery
2. Develop digital marketing strategy including performing rigorous analysis to identify potential value creating opportunities, creating business cases and developing the requirements to implement the strategy
3. Effectively execute Social, Digital & Search programs through team collaboration, tracking, competitive research and pushing the envelope to test new and emerging channels. Implement new digital utilities (tools, databases, tags, workflows) to bring the new digital acquisition engine to life.

Key Skills:

1. Brand / Corporate / Marketing Communication expertise
2. Strong project management skills
3. Contemporary design knowledge for the digital channels.

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