Executive Summary

Global warming and higher consciousness about preserving our environment has led to adopting of greener initiatives around the globe. Reflecting this trend in our endeavours, Dreamfire facilitated the way for the first carbon neutral event in the Indian subcontinent.

Customer    :  The Petrotech Society

URL             :  www.petrotech.in

Industry      :  Energy

Geography  :  India

Business Challenge

Petrotech 2010, Asia's biggest biennial oil & gas industry event, was inaugurated by Prime Minister, Dr. Manmohan Singh on November 1, 2010. Over 4000 delegates, guests & speakers from across the globe participated in the event. Petrotech 2010 in tune with its sustainable energy initiatives wanted to pave the way for being the first in the Indian energy industry to achieve carbon neutrality through carbon mapping and adopting green policies. Petrotech 2010 went paperless by adopting the web interface. The challenge was maintaining the security and sanctity of all the data that was being submitted online via forms, papers and other functionalities. Also juggling the different time zones keeping in mind that submissions were made from different corners of the globe, was a task in itself.

Business Outcome

The outcome was a state of art web interface at par with the best international standards which served as the official voice for Petrotech 2010. Pre-event the web portal served as a platform for registrations, feedback, attending to queries and generating the buzz through online marketing. During the event through live web cast facilities, the event was broadcast live across the globe. Minute by minute information updation was made possible with the integration of cutting edge technology and web content management system. It was reported by our dedicated team of journalist who were covering the event 24x7.

Thus seamlessly the face of Petrotech 2010 was marketed to the global community with the power of technology. Petrotech 2010 received wide appreciation for going paperless, for its green measures and the standards of excellence it achieved in its planning and execution. Our collaboration with Petrotech 2010 was a mutually enriching experience as it served as a precursor in our efforts to turn events smarter, greener and reflect the face of tomorrow.