When the folks at Apple decided that the audio-visual platform had to be altered, the IPad revolution happened. A foray into the past helps us uncover that although tablets are not that old, the tech colossus reinvented the whole idea, and redefined contemporary aesthetics and business.
Sometimes, the obvious can be reinterpreted, and people can rediscover value in existing concepts. As the BYOD concept becomes increasingly popular apart from other office gadgets, the tablet space has become hotter. Coupling GIS with CRM helps in assisting enterprise-wide initiatives.
Sales field data has to be collected, apart from providing information to multiple stakeholders. As most executives want to ensure sales velocity, the tablets can assist in creating long-term traction. Persuasive sales collateral is necessary to make an impact in the minds of potential prospects. The tablet is an addition in the strategic arsenal of the marketer, but is by no means the only strategic power driver.
Most of us know that the recent switch to tablet use is largely due to the better UI, faster processing power, and multitasking abilities of existing devices. Some of the most dynamic industries such as pharma and logistics need the tablet as it can dynamically interpret volumes and create long-term traction.
For marketers, using these devices as support for large teams is extremely simple. Rapid and fast-moving applications, along with integrated CRM help organizations design tailor-made, customized solutions for richer, more focused experiences.
Consumers want something more portable and versatile that offers a more comfortable user experience. If a sales tablet prototype is built, and a pilot program is designed, then the paradigm of communication can definitely change if the salesforce can potentially leverage every potential opportunity.
The power of social communities and the “wisdom of crowds” can sometimes help the sales community to refine effective strategies. As more time is spent on the mobile or the tablet rather than the web, universal access helps the sales team even in remote locations.
The Usability Dynamic
With HTML5 apps on the rise, there will be more web applications rather than platform-specific apps. Site visits, interviews, and an emphasis on usability has helped vendors design tablets that can help the rapidly mobile workforce.
These devices are already on an upward cusp, and have potentially made inroads everywhere. Most vendors have seen that the business is a revenue-spinner, and with a sales force pitching ideas to different prospects in various verticals, the tablet can help in creating a new, more robust sales interface.
As the world becomes increasingly mobile, the tablet is synonymous with creative engagement and an addition to product strategy. The world is becoming an integrated village, and it is dependent on the tablet as a force for rapid change and deployment.
Today’s sales force uses new, integrated weapons of mass impact. As rich media apps become increasingly prevalent, more personnel will increasingly use the smart phone as an extension of their own individual identities. Brand propositions alter every day with the onslaught of the collective world of media, television and the internet. Apart from the rich buzz we are familiar with, sales apps are now increasingly customized and targeted to different interest groups. Location mapping, relevant information pertaining to a certain demographic or specialized subject area can assist the sales force. The future is only going to get better.