Ten years ago, there was the internet, plain and simple. No extra frills, just the beginning of the World Wide Web. Microsoft Office was in its early youth, and the people who mattered had never heard of Facebook, probably because Mark Zuckerberg had still not thought of the idea.
The social network is now ubiquitous. It can sometimes be construed as complex. Powerful social media marketing can intelligently rocket your traffic, promote your brand, as well as grow leads and sales to maximize return on investment for any business. Making your products and services known on social-media outlets is part of the game; that ties into the larger exercise of brand-building.
Most social media marketing is largely based on multiple platforms. Under the same channel, a lot of this is incorporated:
1. Declaration of Identity: This indicates a declaration of your value, who you are, and where things can be found. As a customer, there is everything from ‘About Us’ pages on the blog or website, to various profiles. It becomes critical in defining how the marketplace benefits. Companies such as Linkedin help as an extension of your product portfolio.
2.Association-Based Interaction: This is the customer’s opportunity to associate themselves with other customers. Social bookmarking as well as blog posts such as del.ico.ous, StumbleUpon as well as BlinkList are helpful to create more long-term traction.
3.User-Based Interaction: It is the opportunity to create declarations or questions, and help the user respond over the long-term. As you initiate conversations over multiple social media, the customer gets more perspective into how and why most sites work, and how brand marketing operates.
At Dreamfire, our core philosophy is based on a multi-pronged understanding of customer dynamics. A typical social media campaign is based on target group analysis, an integral campaign framework, multiple technologies and platforms as well as factors such as cross-channel integration.
Integration with traditional online marketing, continued management and support can help in establishing a multi-way experience that is participatory and user-generated.
In offline marketing, it usually means a solo direct mail package or a catalog. Guerilla methods seek to generate inquiries, make sales, and build files of online customers through a whole range of methods including banner exchanges, e-zine advertising, affiliate programs as well as a range of techniques.
Brand visibility awareness is a function of greater visitor engagement. Every vertical has its own target demographic and price points that can be creatively understood after a lot of deliberation.
Most firms are realizing that they need to integrate social engagement into employee relations, customer service, risk management as well as facilitate product development. Inbound links are guaranteed to increase traffic.
Cross-channel integration is one of the best ways to exist in the 21st century. “Silo” effects traditionally place limitations on strategic advantages and lead to data inconsistencies. Establishing customer behaviour helps leverage assets and help the future internal economy.
Consolidation helps in establishing logic in business processes. With different business perspectives, and disparate systems, integration can be achieved in the long run.
At Dreamfire, we believe in the story of the brand, and our comprehensive approach to social media marketing is reflected in creating a unique, customized identity for diverse clients.