Shopping for a new set of wheels or getting a dream condo are aspirational statements for the city-slicker. Academics and professionals agree that brand loyalty is now definitely a mainstream marketing strategy.
Despite being one of the oldest technologies on the block, CRM implementations are faulty and prone to systemic glitches. IT analysts agree that lack of customer focus, customization and unclear objectives hamper implementations.
Social media has proliferated all around us in recent years. Although quantifying the impact of social media marketing is in a nascent stage, experts firmly believe that spends on the "social network" can reap long-term value.